CopywaTaobao banned-word checker
A free online checker for Taobao product titles and detail pages: flags made-up original prices, review bait, knock-off brands, inflated claims and absolute terms, with fixes. No sign-in, nothing uploaded.
Type the body and flagged words are marked here.
Type some text to start checking.
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Common Taobao violations
Listings that get demoted or removed, and shops that lose points, usually fall into one of these. The checker above covers the first five; check the last one yourself.
- 01
Made-up original prices and price fraud
Discounting from an "original" or "counter" price you never sold at, or claiming "factory price" or "selling at a loss" without proof. A struck-through price must be one you really sold at recently.
Typical wording: 原价、专柜价、出厂价、成本价、亏本甩卖、跳楼价
- 02
Review bait and fake orders
Trading red packets or samples for five-star or photo reviews, or faking orders and shipping empty parcels. These count as fake transactions and fake reviews and are penalised.
Typical wording: 五星好评、好评有礼、带图好评、返红包、空包、拍A发B
- 03
Knock-offs and borrowed brands
Writing "replica", "1:1" or "same as the big brand" in titles or details sells on someone else's brand and invites infringement complaints and removal. Describe your own materials and craft.
Typical wording: 高仿、精仿、A货、一比一、原单、大牌同款、大牌平替
- 04
Inflated quality and efficacy claims
Claiming "zero formaldehyde", "all natural" or "never fades" without a test report, or saying ordinary goods cure anything or work in days. State facts and conditions you can prove.
Typical wording: 零添加、纯天然、零甲醛、永不褪色、不起球、祛痘
- 05
Advertising Law absolute terms
Absolute terms such as best, number one, top-tier or national-level fall under the Advertising Law in product titles, image text and detail pages as well.
Typical wording: 最好、最低价、第一、唯一、顶级、国家级
- 06
Not caught by the checker: images and categories
Stolen main images, absolute terms in image text, the wrong category, or titles stuffed with unrelated brand names and trending words. Check these yourself before listing.
Typical wording: 盗图、主图文字、类目错放、标题堆砌品牌词
How to use it
- 01
Paste the title and details
Put the product title in Title and the detail page, image text or customer-service replies in Body. The title is optional.
- 02
See what is flagged
Three lists are on by default: Taobao listing terms, Advertising Law absolute terms and efficacy claims. Untick any you do not need.
- 03
Fix it, then list
Each hit comes with the reason and a rewrite, such as replacing "five-star review for a red packet" with "please review honestly after delivery". Fix them before you list or reprice.
FAQ
Is the Taobao banned-word checker free? Do I need to sign in?
It is free and needs no account: open the page and start checking. Signed in, you can add your persona's own banned words too.
What are Taobao's banned words?
Five kinds come up most: made-up original prices and price fraud (original price, factory price, selling at a loss), review bait and fake orders, knock-offs and borrowed brands (replica, same as the big brand), inflated quality claims (zero formaldehyde, never fades) and Advertising Law absolute terms.
How do I check a Taobao title for banned words?
Paste the product title into Title and the detail copy into Body; it checks as you type. Hits in the title are listed on their own, hits in the body are highlighted, each with the reason and a rewrite.
Why are "original price" and "counter price" flagged?
Under China's rules on price marking and price fraud, an original or struck-through price must be one you really sold at. This list is a reminder: keep it if you did sell at that price and say which price it is; a made-up original price is price fraud.
Does it work for Pinduoduo, JD.com and Tmall listings?
Yes. Made-up prices, review bait, knock-offs and absolute terms fall under the same laws on every e-commerce platform, so this checker suits Tmall, JD.com, Pinduoduo and Douyin shop listings too. It checks Chinese only for now.
Is my copy uploaded?
No. The check runs in your browser; the text you paste is never sent to a server or saved.
What are the words based on?
The Taobao list rests on the Price Law, the rules on price marking and price fraud, the E-Commerce Law, the rules against unfair online competition, the Trademark Law and Taobao's marketplace rules; absolute terms and efficacy claims rest on the Advertising Law. Each list and each hit names its basis.
If nothing is flagged, will my listing stay up?
Not necessarily. The built-in lists cover common high-risk wording, not every word; image text, stolen images and wrong categories are not checked either. Follow the platform's and the law's latest rules.
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