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Copywa

Brand persona, one voice on every channel

Copywa's brand persona is for brands and creators who want one voice across channels: material, selling points, tone and banned words are set once and go into every draft.

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What goes into a brand persona

  • Persona material

    Upload .md, .txt, .pdf, .docx and other files or paste text; writing only uses the material switched on for this persona.

  • Selling points

    Extract selling points from the material, free the first time, or add them by hand: up to 20, each under 120 characters.

  • Voice card

    Paste 1–5 pieces you've written to make the persona's voice card; edit it, compare versions and switch back any time.

  • Persona proofreading rules

    Put words you never want to see into the persona's rules; proofreading checks them with the general rules and points to the text.

Demo: four issues in a Xiaohongshu post are marked one by one, each with its reason and a suggested fix, and then all fixed.
Proofread

Illustration: Shanye Coffee is a fictional sample persona; the content and numbers are examples.

How to set up a brand persona

  1. 01

    Create a persona, add material

    Create a persona and upload or paste your brand intro, product material and past articles.

  2. 02

    Extract selling points and voice

    Extract selling points from the material, paste a few samples for a voice card, and add banned words.

  3. 03

    Pick the persona when writing

    Pick the persona and a skill to write; material, selling points, voice and rules come along automatically.

FAQ

What is a brand persona?

A profile that lets AI write your way: material, selling points, tone, banned words and a voice card. Pick the persona when writing and all of it comes along, with no need to explain it again.

What's the difference between a brand persona and an account persona?

In Copywa they're the same persona. A brand can have one persona or several (say, the founder's personal account and the brand account), and specific accounts are linked under each persona.

How is a voice card made?

Paste 1–5 pieces you're happy with; AI sums up the tone, sentence patterns and favourite phrases into a voice card. You can edit it afterwards, and every change is a version you can compare and switch back to.

If a persona, voice card and account style all apply, which wins?

Writing takes them in the order persona material, voice card, account style; when they conflict, the account style wins.

Does it learn from my edits?

Yes. After 3 or more manual edits, it suggests voice card changes based on them; they only apply once you switch them on.

What if a draft doesn't sound like me?

On the draft page you can swap the title, use quick edits (more casual, shorter, less AI-sounding and more) or edit by hand; a fidelity check after rewriting flags links, numbers and dates that were changed or dropped.

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Sign up for Copywa and write in your persona's voice

Sign up, create a persona and add your material; your next draft is written in your voice.

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