CopywaContent ideas, starting from today's trending lists
Copywa's trending topics are for creators who need a topic every day: browse today's lists from six platforms, save good topics, or write about one in a single click.
Sign up freeWhat helps you find content ideas
Today's lists from six platforms
Weibo, Zhihu, Douyin, Baidu and Toutiao, plus AI news, updated about every 30 minutes, filterable by platform.
My saves
Save topics you like to My saves, add notes and stars, and come back when you're ready to write.
Write with it
One click opens writing with the trending headline filled in; add your angle and start.
Followed accounts and topic picks
Follow peer or benchmark accounts and their new posts land in your feed; pick a persona and press “Give me 5 topics”, each topic with its sources.
- 1
Had your first autumn coffee yet? - 2
Getting into pour-over: which first kit to buy? - 3Specialty coffee bean prices fall
- 4How much does a neighbourhood café cost to open?
Illustration: Shanye Coffee is a fictional sample persona; the content and numbers are examples.
How to find content ideas in trending lists
- 01
Browse today's lists
Open Topics and browse hot topics on Weibo, Zhihu, Douyin and more, by platform.
- 02
Save or start writing
Save good ones to My saves; for urgent ones, click Write with it and pick a persona and skill.
- 03
Let AI pick topics
Stuck? Press “Give me 5 topics” for picks chosen from the trending lists and your feed to fit this persona.
FAQ
Which platforms are in today's trending lists?
Five platforms: Weibo, Zhihu, Douyin, Baidu and Toutiao, plus an AI news list. Xiaohongshu, Kuaishou and Bilibili have no trending list yet.
How often are the lists updated?
About every 30 minutes. Each platform shows its top 5 by default and its top 10 when expanded.
Does browsing trending lists cost anything?
No. The lists are updated for everyone and free to browse. Topic picks are charged per run, and the cost is shown before you start.
How are topic picks chosen?
For the persona you pick, from today's trending lists and the last 3 days of your feed: 5 topics per run, each with its sources and links; sensitive subjects come with a reminder to verify before publishing.
Which platforms' accounts can I follow?
YouTube, X, TikTok, Instagram, Douyin, Weibo, Bilibili, Xiaohongshu and WeChat Official Accounts. How many you can follow and which platforms depend on your plan; new posts show up in your feed.
How do I write once I have a topic?
Click Write with it and the headline is filled into the writing box; pick a persona and skill, AI writes and proofreads, then publish to WeChat and other channels.
Related free tools
See all free toolsXiaohongshu banned-word checker
Before you post a note, check for traffic words, off-platform contacts, inflated efficacy claims and absolute terms, with suggested rewrites.
Open toolWeChat article editor
Paste Markdown or plain text, preview it in 8 WeChat article templates and copy it into the Official Account editor.
Open toolBanned-word checker
Paste your copy to flag China Advertising Law absolute terms, sensitive words and off-platform traffic words, with suggested rewrites.
Open tool
Sign up for Copywa and write in your persona's voice
Sign up, open Topics and pick today's topic from the trending lists.