AI writing for social media, one voice on every channel
Copywa is an AI writing tool for creators and teams running several accounts: Xiaohongshu notes and WeChat articles in your persona's voice, checked for banned words before you publish.
- Persona profile · Shanye CoffeeDirect from farms, roasted every weekTone: warm, no hype
- Xiaohongshu noteYunnan naturals that taste like ripe berriesIn review
- WeChat articleThe 72 hours behind one pour-overDraft
- Moments postNew beans in store, tastings this weekendScheduled
- Proofreading"The best" is banned: try "really good"Shown in the text
- Zhihu
- Xiaohongshu
- WeChat Official Accounts
- WordPress
- Webhook
- Overseas platforms coming soon
Xiaohongshu copy, WeChat articles, banned-word checks. One workspace.
Simplified demos of the workspace. Shanye Coffee is a made-up sample persona, and the numbers are samples too.
- 01Writing skills
Pick a skill, get a finished draft
Each skill already knows the channel's headline patterns, body structure and banned words. Choose a skill and a persona; persona traits and tone come along, and the draft is ready to edit or publish.
Apply for the betaDemo: with the Xiaohongshu seeding note skill and the Shanye Coffee persona selected, AI writes a note line by line and marks it ready to publish. New draft - 02Proofreading
Banned words and persona rules, checked before you publish
Superlatives, health claims, off-platform contact details, plus the rules you set for your persona. Each issue comes with the reason and a suggested fix; click it to jump to the text.
Check some copy for freeDemo: four issues in a Xiaohongshu post are marked one by one, each with its reason and a suggested fix, and then all fixed. Proofread - 03Topics
See what's trending on every platform, and start writing right away
The trending lists of Weibo, Zhihu, Douyin and more, plus AI news, update every 30 minutes. Keep what you like in My saves, or click "Write from this" to start. Following accounts on WeChat, X, Xiaohongshu, YouTube and more is coming soon: their new posts will land in your Following feed.
Apply for the betaDemo (following accounts is coming soon): new posts from followed pour-over coffee accounts on TikTok, Xiaohongshu, YouTube, X, Instagram and RSS come into the Following feed one by one; one is selected and "Write from this" appears. Following - 04Publishing
One draft, out to several channels in one click
Publish straight to WeChat Official Accounts and WordPress; connect other systems with a Webhook. The draft shows how far each channel has got.
Apply for the betaDemo: a WeChat article that is ready to publish goes out to WeChat, WordPress and a Webhook; each channel moves from queued to sent in turn. Publish
Featured writing skills: Xiaohongshu, WeChat, Moments, short video
Each skill is a written-down set of steps and rules: how to write the title, how to lay out the body, which words to avoid. Pick one, add your persona, and start writing.
XiaohongshuOfficialXiaohongshu product note
Featured
WeChat Official AccountOfficialWeChat long-form article
New
WeChat MomentsOfficialMoments in-store post
- Video scriptOfficial
Short video voice-over script
Featured
AI social media writing, from finding a topic to publishing
Every draft shows how far it has got.
- 01
Topics
Find topics on the trending lists of Weibo, Zhihu, Douyin and more, and keep the ones you like in My saves. Following accounts is coming soon.
- 02
Write
Pick a writing skill and a persona. Persona traits, tone and banned words come along, so you never explain them twice.
- 03
Proofread
Superlatives, exaggerated claims and off-platform contact details are all caught. Click an issue to jump to the text.
- 04
Publish
Publish straight to WeChat Official Accounts and WordPress; connect other systems with a Webhook. Every publish time sits on one calendar.
What you get
- Set your persona's traits, tone and banned words once; every draft carries them
- Drafts written the way each channel works: title, body, image suggestions
- Banned-word and platform-rule checks before you publish, pointing to the exact text
A good fit for
- Creators, owners and marketing teams running several accounts at once
- Agencies where one person looks after several personas and accounts
- Teams active in China and getting ready for overseas
Not a fit yet
- Teams on overseas platforms only: those are still being connected
- Anyone who must post straight to Douyin or Weibo: not possible yet
- Teams writing one or two pieces a month with no shared voice to keep
Multi-account publishing: channels you can connect today, and the ones coming next
Overseas platforms are being connected. Once they are, one persona's China and overseas channels live in one workspace.
Available now
- WeiboTrending
- ZhihuTrending
- XiaohongshuExtension fill
- WeChat Official AccountsPublish
- WordPressPublish
- WebhookPublish
Coming soon · Overseas platforms
- X
- TikTok
- YouTube
Free tools: banned-word checks and WeChat layout, ready to use
No sign-up, and your text is not uploaded. Check your Xiaohongshu and WeChat copy before you post.
Banned-word checker
Paste your copy to flag China Advertising Law absolute terms, sensitive words and off-platform traffic words, with suggested rewrites.
Open toolXiaohongshu banned-word checker
Before you post a note, check for traffic words, off-platform contacts, inflated efficacy claims and absolute terms, with suggested rewrites.
Open toolAdvertising Law absolute terms
Check copy for China Advertising Law absolute terms and browse the full list by category, with a replacement for every word.
Open toolWeChat article editor
Paste Markdown or plain text, preview it in 8 WeChat article templates and copy it into the Official Account editor.
Open toolXiaohongshu copy generator
Enter a topic and selling points, pick a style, and AI writes a Xiaohongshu note's title, body and hashtags, checked for banned words.
Open toolXiaohongshu title generator
Enter a topic and keywords, pick a style, and AI writes 10 note titles of up to 20 characters, each with why it works, checked for banned words.
Open toolViral copy generator
Pick a platform and a copywriting formula (pain → solution, contrast, list, story, comparison); AI writes 3 short pieces checked for banned words.
Open toolDouyin banned-word checker
Before you go live or post, check scripts and short-video copy for diversion, baited gifts, low-price lures, inflated claims and absolute terms.
Open toolTaobao banned-word checker
Before you list, check product titles and detail pages for made-up original prices, review bait, knock-offs, inflated claims and absolute terms.
Open tool
FAQ
The questions we hear most about Copywa, the AI writing tool for social media.
Copywa is an AI writing tool for social media: it writes Xiaohongshu notes, WeChat articles, Moments posts and video scripts in your persona's voice, checks each draft for banned words, and publishes to WeChat Official Accounts and WordPress or fills Xiaohongshu's post page through the browser extension.
Creators, shop owners and marketing teams running several accounts, and agencies managing several personas and accounts. If you write one or two pieces a month and don't need a consistent voice, the free tools are enough.
Writing skills cover Xiaohongshu notes, WeChat articles, Moments posts, short-video voiceover scripts and website articles. Publishing: WeChat Official Accounts and WordPress directly, other systems through a Webhook; Xiaohongshu, Weibo and Zhihu are filled in by the browser extension. Overseas platforms are being connected.
Every draft is checked for absolute claims, exaggerated effects, traffic-diverting words and off-platform contacts, plus the rules you set for your persona. Each hit says why and suggests a fix, and clicking it jumps to the text. Without an account, try the free banned-word checker first.
Yes. Link accounts to a persona, give each its own length, opening, ending and voice notes, and one writing run makes a version for up to 5 accounts.
A written-down set of steps and rules: how to title a Xiaohongshu note, how to break up the body, which images to suggest, which words to avoid. Pick a skill, add your persona, and you get drafts that fit that channel.
Yes. It works in Chinese and English, and you can switch at any time.
Leave your email and account below and we'll reply within 1 business day. Pricing will be announced before launch.
Apply for the beta
Leave your email and we'll reply within 1 business day. Pricing will be announced before launch.